TMBI Increased Internal User Engagement by 25% Compared to Previous Tools
Introduction
iDoneThis is a software tool that allows teams to share their progress and achievements on a daily or weekly basis. It was implemented by Rich Sutton and Elizabeth O'Brien at TMBI Media to improve communication and engagement across the organization's 63 members.
Challenge
Prior to using iDoneThis, TMBI Media lacked an efficient system for team members to communicate their weekly goals and accomplishments. This made it difficult to track progress, provide feedback, and identify areas for improvement. Additionally, user engagement with previous tools was low.
Solution
iDoneThis was introduced in November as a light-weight way for teams to share their weekly achievements. It is used every Friday for employees to summarize their top goals, contributions, and learnings.
Key features utilized include:
The @ symbol to directly notify and congratulate team members
Hashtags like #closed for tracking deals and #thanks for positive feedback
Public teams and channels for broader communication
To drive adoption, administrators focused on communicating the benefits and highlighting positive usage examples.
Results
Within a few months of launch, iDoneThis led to a marked increase in transparency and alignment across the organization.
3 active teams and over 800 "dones" (updates) posted
User engagement increased by 25% compared to previous tools
Public channels streamlined cross-departmental communication
Given the early success, plans are in place to roll iDoneThis out to additional departments.
Conclusion
iDoneThis proved to be an intuitive and lightweight solution for increasing communication and engagement at TMBI Media. Within a short period, it was enthusiastically adopted by users and led to measurable improvements in transparency, accountability, and alignment. Based on this positive reception, expansion to other business units is planned for the coming months.
TMBI Increased Internal User Engagement by 25% Compared to Previous Tools
Introduction
iDoneThis is a software tool that allows teams to share their progress and achievements on a daily or weekly basis. It was implemented by Rich Sutton and Elizabeth O'Brien at TMBI Media to improve communication and engagement across the organization's 63 members.
Challenge
Prior to using iDoneThis, TMBI Media lacked an efficient system for team members to communicate their weekly goals and accomplishments. This made it difficult to track progress, provide feedback, and identify areas for improvement. Additionally, user engagement with previous tools was low.
Solution
iDoneThis was introduced in November as a light-weight way for teams to share their weekly achievements. It is used every Friday for employees to summarize their top goals, contributions, and learnings.
Key features utilized include:
The @ symbol to directly notify and congratulate team members
Hashtags like #closed for tracking deals and #thanks for positive feedback
Public teams and channels for broader communication
To drive adoption, administrators focused on communicating the benefits and highlighting positive usage examples.
Results
Within a few months of launch, iDoneThis led to a marked increase in transparency and alignment across the organization.
3 active teams and over 800 "dones" (updates) posted
User engagement increased by 25% compared to previous tools
Public channels streamlined cross-departmental communication
Given the early success, plans are in place to roll iDoneThis out to additional departments.
Conclusion
iDoneThis proved to be an intuitive and lightweight solution for increasing communication and engagement at TMBI Media. Within a short period, it was enthusiastically adopted by users and led to measurable improvements in transparency, accountability, and alignment. Based on this positive reception, expansion to other business units is planned for the coming months.